Arket, Laila Gohar
At Giardino delle Arti, Laila Gohar’s installation for Arket reconnects design with the logic of play. Created for Milano Design Week 2026 and tied to the launch of her first ready-to-wear collection for the brand, the project transforms a traditional carousel into a gently surreal scene where horses are replaced by oversized fruits and vegetables. The result is playful, but also slightly uncanny, as everyday food is pushed into another scale and another function.
Set within a garden, the installation feels even further removed from the ordinary logic of the city. Surrounded by greenery, the carousel takes on the character of a temporary world of its own, suspended somewhere between fairground attraction, domestic fantasy and public sculpture.The setting matters: it softens the boundary between design object and lived experience, allowing the work to feel less like a display and more like a place one can enter and remain.
The installation is not conceived as something static. Its giant radish, pear, aubergine and otherforms are carved out to become seats, so that visitors can step into the work rather than simply observe it. More than a backdrop for a fashion launch, the carousel becomes a temporary spaceof use, where humour and public interaction come together. The presence of the Arket café extends that atmosphere further, encouraging visitors to linger inside this slightly magical environment rather than just pass through it.
Credits: Photographer Emilio Murolo / Text by Melania Musci / Location: Giardino delle Arti Milano