Hermès, La Pelota
Hermès’ installation does not reveal itself immediately, but withholds. Entering La Pelota, the maison’s now familiar setting during Milan Design Week, the space appears almost unfinished at first: a minimal landscape of white cubes and parallelepipeds in different sizes, arranged within a clean and quiet environment. Only by moving further in the details begin to emerge, with small touches of colour and material appearing one by one within the modules.
The whiteness of the structure sharpens the textures of the objects it contains. A marble marquetry table, hammered metal vessels, leather marquetry boxes, and handwoven cashmere throws are not presented all at once, but disclosed gradually, as if the installation were asking the eye to slow down. What takes shape is a continuous play of subtraction and addition: from one angle several objects come into view at once, while from another they disappear entirely.
That shifting visibility feels central to the project. More than staging the home as a complete interior, Hermès constructs a space where perception depends on movement and distance. At LaPelota, the collection unfolds through partial views, disappearances, and reappearances, suggesting that objects, like places, are never seen in quite the same way twice.
Credits: Photographer Simon 171 / Text by Melania Musci / Location: Via Palermo 10 Milano / Creative Partner Simona Pavan