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Unity is The Greatest strength

We asked some of The Greatest models to sing one of Lou Reed’s most famous songs, ‘Perfect Day’. As you may already know, us Italians really like to sing, especially if we have to #stayhome. This song is about a perfect day, that’s full of nostalgia for the past, a time that may be gone, but holds hope for our future ahead. We want this feeling of uncertainty to turn into good vibes and positivity, and we’d also like to invite you to support Milan’s Niguarda Hospital in their fight against COVID-19, fundraising in any way you can. Stay safe, stay strong and remember that, if we stay united, we can make a perfect day.

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A universal portrait gallery built over 365 days. A call to act, style, and immortalise. A tribute to the strength of diversities and infinite differences that the world is made of. The Greatest way to make a difference starts today. And every day. Towards the final exhibition.

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