Loro Piana, Studies. Chapter I: On the Plaid
The plaid does not belong to function alone. More than a simple blanket, it is an object that shapes an idea of domestic comfort, while also contributing to atmosphere and intimacy within a space. It is from this perspective that Loro Piana launches Studies, its new series devoted to interior design for Milano Design Week 2026, choosing the plaid as its first subject of inquiry.
Installed at Cortile della Seta, the maison’s Milan headquarters, the project brings together twenty-four plaids presented as individual studies. The exhibition approaches the plaid not as anaccessory, but as an object through which Loro Piana’s textile language can be read. Since the mid-1980s, after all, the plaid has been one of Loro Piana’s earliest finished products and one of the objects through which the house developed its textile research.
The project is organised as a series of individual studies. Alongside the finished pieces, fibres and yarns are also brought into view, allowing the plaid to be read not only as an end result but as a process. Different techniques, textures and patterns show how a single object can become a site of experimentation, while also tracing a broader idea of making. Rather than turning the plaid into a symbol of luxury, ‘Studies. Chapter I’ uses it as a way ofreading Loro Piana’s material language. Through technique and construction, the plaid shifts from everyday object to a condensed expression of a precise textile culture.
Credits: Photographer Simon 171 / Text by Melania Musci / Location: Cortile della Seta Milano / Creative Partner Simona Pavan