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Gucci Design Ancora

SPACES

VIA MONTENAPOLEONE 7 – MILANO
Gucci Design Ancora 

‘The floating objects have neither meaning nor function. They are only form, materiality, colour’. These are the words of Guillermo Santomà, the Spanish architect who conceived the immersive space at Via Monte Napoleone 7 in Milan, where five icons of Italian design are exhibited, reinterpreted, and adapted for the occasion in the shade of red chosen by Gucci’s creative director, Sabato de Sarno.

The selected objects represent the golden age of Italian design and underline the significant way relationships between designers and brands, craftsmanship and industrial production, function. The Spanish architect explains how he didn’t want to place the objects all together, as it would’ve created a living room. Instead, he wanted to create a sort of limbo, eliminating the boundaries imposed by the way we use these objects. The five design icons that’ve been selected are:

* Storet by Nanda Vigo for Acerbis (1994, reissue 2020)
* Clessidra rug, Portaluppi Pattern Project by Nicolò Castellini Baldissera (great-grandson of Piero Portaluppi) from an iconic motif by Piero Portaluppi, made by cc-tapis (2024)
* Parola by Gae Aulenti and Piero Castiglioni for FontanaArte (1980)
* Le Mura by Mario Bellini for Tacchini (1972, reissue 2022)
* Opachi by Tobia Scarpa for Venini (1960, reissue 2021)
Gucci Design Ancora originates from an idea by creative director Sabato de Sarno and is a project co-curated by Michela Pelizzari. The green colour of the space and the curved walls help make the boundaries less clear and create a metaphysical space where each object resembles more of an idea than a simple product.
Gucci Design Ancora is on display from April 15th at the Gucci flagship store (Via Monte Napoleone 7, Milan). On April 21st, A special edition of the objects will be released online at Gucci.com.

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‘The floating objects have neither meaning nor function. They are only form, materiality, colour’. These are the words of Guillermo Santomà, the Spanish architect who conceived the immersive space at Via Monte Napoleone 7 in Milan, where five icons of Italian design are exhibited, reinterpreted, and adapted for the occasion in the shade of red chosen by Gucci’s creative director, Sabato de Sarno.

Credits: Text by Matteo Greco – Photos by Simon

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