‘Je Suis Responsable’ is your latest fashion film, a manifesto to grasp the essence of À forma and raise awareness of what’s happening. How did you come up with the idea and references behind it?
Je Suis Responsable stems from an idea of Enrico Poli – a friend, collaborator and, most importantly, the filmmaker that wrote and directed the short film – and from our desire to use a direct video language to communicate our idea of responsibility: it was our first artistic collaboration. What motivated us was the urgency to translate the global derealisation caused by the pandemic into an art form. Preserving life on this planet is the decisive challenge of our time.The idea for the title, as well as the whole film, was born after the first conversation we had with D sir e, the actress. She told us about a dream she had the night before, and we found it so stimulating that we structured the scenes starting from her story which, although discontinuous, was extremely dense from an emotional point of view. D sir e further inspired us when she said that she could act in French. The last light bulb went on when Enrico made his debut with the scene by ‘Vivre sa vie’ (Jean-Luc Godard, 1962), in which Anna Karina’s character tells a friend of how she feels that ‘we’re responsible for everything we do’. Within the monologue, to which our film pays homage, Anna Karina repeats the formula ‘Je suis responsable’ several times, almost creating a metalinguistic fracture for the viewer. It felt like the perfect opportunity to link the brand’s core value. All the pieces ended up in the right place, magically. The settings, the plot and the aesthetics all contributed to the same message: “It doesn’t matter if this life is a dream that’ll end in the blink of an eye, as long as we’re responsible for our actions”.
Sustainability is playing a major role in fashion at the moment, to the point that it became a mere marketing plan for some through the so-called ‘greenwashing’. How do you cope with the controversy of the fashion market, and what’s your approach to sustainability?
It’d be almost an heresy to say that we don’t have a sustainable approach to life, and therefore also to our business. We don’t blame any action, strategy or goal within the fashion market. Indeed, as we mentioned earlier, we’re observers. So, we listen and interpret what’s forwarded to us. À forma is a project with a broader vision than fashion only. Our creativity, and therefore also our message to others, is expressed through a clothing collection because it’s what we think we do best and are most passionate about, and we’ve developed what’s our contribution to a more sustainable world here too. Our garments are unique, we don’t create duplicates minimising waste; the fabrics we use are of high quality which makes them more durable; we work with models who create a silhouette that can be easily adapted to different bodies and this definitely has a great impact on production, and so on. In addition to the collection itself, the approach to sustainability comes from us as individuals and, in a moment of global rest, from asking ourselves questions about how much we’re really aware and can be even more responsible, starting with ourselves.
In addition to being sustainable, forma will present genderless and a-seasonal apparel. What does fashion mean to you both?
Fashion definitely has a different meaning for everybody, and it has a different meaning for Daniele as well as for Antonio. Anyhow, for forma, fashion is a way of expression. We talk a lot about creativity and the creative process, and À forma creates this possibility through its collections. Fashion has always influenced us, and our own idea of making fashion is the result of this mashup of information. ‘Genderless’ and ‘a-seasonal’ are terms connected to a certain type of fashion market that we think can match our project: we don’t need seasons, everything is and will be combinable with what’s next. In reality, we don’t even like to be defined, especially for what concerns genders, since it gets limiting for us. At the end of the day, what really matters is being open to anything with regards to language, ways of thinking and, most importantly, wearing clothes.