‘Standing for a community that dares to be bold, to be itself’. Since its first collection, JUANVG’s mission has been very clear: proposing clothes that are truly wearable, that can self-plasm on people’s bodies, enhancing their gender identity and expression, winking at the concepts of ‘sustainability’ and ‘circular economy’. In fact, the environmental impact that the fashion system has on our society is a topic that JUANVG pays a lot of attention to. In this regard, we wanted to ask what was the needle on the scale that could keep these two poles in balance. By pairing individuality with collective intelligence, JUANVG exposes us to how one can be aesthetically fashionable through ethical and responsible decision-making.
‘DO WHAT YOU WANT, BE WHAT YOU WANT’. What does this mantra mean to you?
It’s a quote I keep in the forefront of my mind when someone doubts my work, tries to change my creativity or who I am. Its meaning is that it doesn’t really matter what people say: you just have to embrace what you can learn from and grow, expressing yourself the way you want to. What it means to me is that you have to take advantage of your individuality, as well as your creativity, craziness, values…and explore them to the highest level.
What’s up-cycled design about?
I look at it as a creative and cool way to be consciously sustainable. By giving new life to forgotten defective clothes and creating original designs, without having to manufacture new materials, we update and change what we already have, but don’t use.
Sustainability is definitely one of the keywords of your mission in the fashion system. What advice would you give to other designers on this topic?
The experience I’ve gained over the years has made me realise that, ever since I started designing and creating, the idea of upcycling has always been present when designing. So, my whole journey in the industry has been accompanied by this awareness, which is still strongly anchored to my mind. I’d like to say it’s not that hard to be a sustainable designer, you just have to figure out what area you’re immersed in, focus on that and start experimenting and creating.