Vescovo promises to find the perfect compromise between sacred and profane. The sustainable Italian brand chose a horse as the spokesperson of their manifesto, surely escaping the monotony of conventional representations. Keep on reading to discover how Antonio Pondini, the founder, has been building his unique brand.
Vescovo stems from the desire to combine the tradition and craftsmanship of Italian savoir-faire to sustainable technological innovations. Was it easy to find a meeting point to reconcile these concepts?
Undoubtedly, the brand wants to create its identity through collections that look to the past whilst maintaining a contemporary feel, focusing on the authentic link with sustainability. I have to say the point of convergence was found naturally, because I believe this bond especially identifies my own story. I’ve always been a lover of the fashion world and its heritage, but I’ve developed my curricular background around the theme of sustainability and innovation.
You like to define the brand as a collective, a heterogeneous and multidisciplinary group of people. How is daily work structured within your business?
I’m very pleased that this theme has emerged, because I strongly believe in identifying Vescovo as a team and not just with myself. At the moment, there are many figures who revolve around the brand and want to contribute. It’s difficult to talk about structures, but we can certainly say that we’re laying the organisational foundations for a strong future development. The goal was also to create a multidisciplinary reality that had the strength to collaborate with other fields and areas, beyond that of fashion.
Gender fluidity is increasingly central to the fashion world as the years go on, as well as a cornerstone of your brand. A concept apparently recent but with roots that sink into revolutionary icons of the last century. Which post-modern personalities are you most inspired by?
Actually, when we developed our first collection, the idea of creating a genderless line came without deep reflections, probably being a concept we truly live in a natural way. It’s been the first buyers who, by viewing the collection and having difficulties in identifying it, made us realise this character it had. Talking about post-modernism, it probably represents the movement that most questioned some traditional canons of society and, therefore, of fashion too. The two icons that certainly have most influenced my cultural growth since I was a young man are David Bowie and David Byrne, icons of freedom and non- conformism.